RAINA BAIM
Raina was previously an Officer and Senior Vice President at MBooth & Associates, a highly regarded public relations agency. During her 15-year tenure, she won numerous prestigious awards for campaigns she helped develop.
In other work, as a consultant, Raina has represented Trane (environmental platform), Birthright, and helped negotiate a multi-dimensional sponsorship for Coppertone with a leading organization.
While at MBooth, she represented such clients as: American Express, Avon (Representatives), Zales, Queens Center Mall, JCPenney, Wharton School of Business, CareerMosaic (sold to Yahoo HotJobs), KPMG, Ernst & Young, Aerosoles, International Council of Shopping Centers, AIG, and Unilever Interactive Unit.
Raina developed a particular expertise in promoting retail authorities against key shopping periods of the year, and building the cachet of industry sources in general.
She began her public relations career at Markham/Novell Communications, where she helped Jim Henson Productions enhance the appeal of Miss Piggy, Kermit and friends for licensors, helped promote Bob Guccione's magazines, and helped launch Erno Rubik's Magic during a worldwide tour.
Prior to then she worked as a journalist/editor at United Feature Syndicate where she published two syndicated columns featuring her interviews with celebrities, wrote freelance articles for the New York Daily News, and trained to become an agent at the William Morris Agency.